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CASSIES Bronze: Knorr answers the eternal question | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
14 hours ago by Strategy Staff

Share since launch is ahead 27 basis points compared to the previous declines. In addition, a special “Test versus Control” panel designed by Nielsen showed retail outlets participating in “What’s for Dinner?” had significantly better results than non-participants.

http://strategyonline.ca/2014/02/19/cassies-bronze-knorr-answers-the-eternal-question/
 

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